provides good control over videos on your site. I liked Ustream’s browser-based broadcast module. Ustream’s embed options: You have to embed both Live and Social Stream to have access to your video library and chat. The Ustream landing page is very feature-rich, including those links to ecommerce sites such as Amazon beneath the player. So here, I looked at the feature set and ease of use of other encoders offered by the site, as well as how easy the service made it to use third-party encoders such as the Adobe Flash Media Live Encoder and Telestream, Inc.’s popular Wirecast.
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I also looked at how the embedded player performed on Android and iOS devices and whether the site could embed a video feed into Facebook, as opposed to providing a link back to the channel page.Īll of these LSSPs offer browser-based encoding tools driven by the Adobe Flash Player, which provided ease of use but universally poor quality since Flash Player uses very outdated codecs. Regarding the embedded player, I looked at how the feature set compared to the channel page for example, whether you could access the same level of chat and social media-related functions and your video library. For those who want to control the distribution of their videos, I also looked at the access control options available for each site and alternatives for moderating or otherwise controlling chat and comments. When comparing the channel pages, I looked at page configurability, monetization options, the number of eyeballs that the streaming service could direct to your video, social media options, and the playback experience on iOS and Android devices. This is obviously most important to organizations that want the bulk of their views to come on the channel page, as opposed to an embedded player on their own site or on a third-party site. The channel page is the page on the service’s website where viewers go to watch your videos. In the pages that follow, I present reviews of these four services there are more out there, but these four have emerged as leaders, particularly during the Arab Spring and worldwide Occupy protests of the past year.Īll live streaming services providers (LSSPs) share three main components - the channel page, the embeddable player, and encoding options - and these are the three areas I focused on in the reviews that follow.
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Live streaming can be free or relatively inexpensive, and live streaming services such as Ustream, , Livestream, and Bambuser are all reasonably easy to use. If you have a camcorder at any enterprise, institutional, or even social event, you should consider streaming that event live.
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